To be the U.S. Open gets under way in Flushing Meadows, Audemars Piguet has announced that the world's number one tennis player, Novak Djokovic, has joined the brand as its most recent Ambassador. Seeded number 1 in the U.S. Open, Djokovic has enjoyed an exceptional 2011 season, running his record to 57-2, such as five wins over former #1 Rafael Nadal.
Djokovic joins AP ambassadors such as LeBron James, F1 superstar Michael Schumacher, and golfers Lee Westwood and Rory Mcllroy, amongst others.
Based on Audemars Piguet, the relationship began many months ago when Djokovic paid a discreet go to. Following visiting the workshops in La Brussus, Djokovic expressed his admiration for the brand's watches, and specifically for the movements. Djokovic said "I have discovered a brand new passion for fine watchmaking and I truly admire both the traditional and modern day aspects of the work achieved by Audemars Piguet".
Beyond Djokovic's supurb tennis abilities, Audemars Piguet appreciates his generosity and altruism. In 2007, he founded the Novak Humanitarian Fund that operated on different fronts, such as offering access to tennis courts and scholarships for young Serbians, donating ambulances to hospitals in Kosovska Mitrovica and Brus, and producing a donation to the Gracanica monastery for the redemption of land parcels in Padaliste. The fund has recently narrowed its scope of activities and operates to supply emotional and programmatic support to youngsters who've lost a parent. In Serbia, the foundation also seeks to promote access to education as well as educational development for all kids. To aid these efforts, Djokovic has partnered with UNICEF Serbia.
Djokovic also takes component in fundraising exhibition matches whenever he can to support the reconstruction efforts for Haiti, Japan, also as his property country of Serbia (the cities Loznica and Kraljevo.)
All of which makes it entirely natural for this bighearted individual and accomplished sportsman to join the Audemars Piguet loved ones. Brand CEO Philippe Merk stated, "We are especially honored by the friendship we take pleasure in with this fantastic champion who expresses via his sport our own values of excellence and audacity. We wish him a warm welcome and the finest of luck for the rest of the season, which he has dominated so far, but the battle with his rivals is not over but."
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