OFFICINE PANERAI UNVEILS NEW Marketing Marketing campaign

Officine Panerai recently introduced a new marketing marketing campaign that depicts the Panerai view as the rolex watch replica absolute star from the ad: an iconic luxury sports activities view with a distinctive layout, history and authenticity.

The brand new campaign, conceived with the Hi! Comunicazione agency in Milan and featuring images by Raffaello Benedetti Bro, sees Panerai watches play the major part in what is a forceful advertising message in its understated, stylish simplicity, a communication expressed via distinct themes and subjects, providing a comprehensive look at in the brand's basic values.

In its launching stage, the campaign has two themes. The first may be the historical past of Officine Panerai, its hyperlinks with Florence in the 2nd 50 % from the nineteenth century - where the brand name originated - and its role as provider towards the replica cartier pasha mens Italian Navy. The background of Panerai emerges within the campaign within a mythical dimension, such as the army functions in the Navy raiding units that, in the '30s and '40s, carried out legendary feats wearing Panerai watches on their wrists. The sea provides the primary environment, with all of the visual components expressing a concept of power, soundness and heroism.

The opposite concept is the best fusion amongst style and technologies embodied by Panerai watches. The component of style emerges thanks to emblematic photos of Panerai watches. The sophisticated mechanisms of the movements created by Cartier Santos Watches Officine Panerai in its factory in Neuchatel seem inside the background, as though to conjure up the watches' interior soul, extraordinarily critical nevertheless concealed from view.

Each themes are interpreted with diverse innovative ideas, subject to and expressed through an array of distinct watch designs. Exactly the same themes will be more created as time passes, so as to steadily discover the marketing strengths in the brand, particularly its Florentine origins, its associations with science and with the world of traditional yachting.

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Panerai left-handed watch PAM00345, PAM00368 listed

Panerai Panerai this year launched a brand new "left-handed unique watch," which includes PAM00345 and PAM00368 two. Evaluation the history of Panerai, dedicated left-handed watch very first appeared inside the early 1940s, specifically for the Italian Navy commandos production; these commandos will need to have a compass, depth gauge as well as other underwater equipment utilised to wear within the left wrist to As will need to watch to wear on the correct hand, but also created a dedicated left-handed Panerai watches.

First seen Luminor 1950 Chrono Monopulsante Left-handed 8 days Titanio (PAM00345). Watch is equipped with homemade P.2004 / 9 manual winding movement, with 8-day power reserve; Additionally, single-function and by the time the second hand zero device, to provide comfort and greater accuracy. 44mm brushed titanium case will lessen the weight, has not diminished its strength; Luminor series of focus: the crown for the bridge at 9 o'clock exclusive flavor. Moreover, so that you can supply more convenient use, particularly single-direction by two o'clock the location to begin, cease, single-handedly get zero. Sandwich style with classic dial and time scale of 12.6 words present a great degree of recognition, small seconds dial at three o'clock and 9 o'clock is 30 minutes drive time, and 6 o'clock direction is already "8 ??DAYS" word , declared a long-term brand power. Waterproof 100 meters, 150 restricted edition.

Luminor 1950 Chrono Monopulsante Left-handed 8 days Titanio
Model: PAM00345
Movement: Panerai produced P.2004 / 9 manual-winding mechanical movement
Functions: hours, minutes, small seconds
Size: 44mm
Case: brushed titanium
Mirror: sapphire crystal glass, anti-reflective coating, thickness of 2 mm
Strap: PANERAI logo engraved leather strap with big brushed titanium buckle
Waterproof: 100 m
Restricted: 150

In addition to PAM00345, but also other introduced Luminor 1950 Left-handed 8 days Titanio (PAM00368). PAM00368 carrying the P.2002 / 9 manual winding movement, with 3 barrel, with 8-day power reserve. Exactly the same matte titanium to construct the case, 47mm size bigger than PAM00345; pointer portion of the show is changed to gold, slightly classical atmosphere. Other like the left set the crown, crown for the bridge, water 1 hundred meters as well as other comparable specifications and PAM00345, PAM00368 only to straightforward little three-pin to ensure that the overall appearance of the a lot more straightforward, direct. PAM00368 limited edition 1,000.

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Luminor 1950 left-handed 8 days Titanio
Model: PAM00368
Movement: Panerai created P.2002 / 9 manual-winding mechanical movement
Functions: hours, minutes, small seconds
Size: 47mm
Case: brushed titanium
Mirror: sapphire crystal glass, anti-reflective coating, thickness of two mm
Strap: PANERAI logo engraved leather strap with huge brushed titanium buckle
Waterproof: 100 m
Limited: 1,000

Panerai Radiomir Regatta 1/8th Second Titanio 47 mm view

Mechanical perfection from Panerai, Radiomir Regatta 1/8th Second Titanio - 47 mm watch edition, is crown of a efficiently partnership among Officine Panerai and British Classic Yacht Club.

As principal sponsor of your BCYC Panerai Cowes Regatta, major classic yacht event within the UK, Italian watchmaker launched this distinctive edition of 500 units. It represents principal traits of a Panerai watches - contemporary designee, powerful masculinity and high accuracy.

Excellent to get a nautical competitions, this split-seconds chronograph has two counters - two hands, functioning concurrently - and shows the marked instances accurately in one-eighth of a second. "Radiomir Regatta" also disposes a scale for calculating boat speed in knots (nautical miles per hour).

The entire mechanism is positioned in a 47 mm situation, created of brushed titanium, witch offers, as element of a brand's tradition, 100-meters water-resistance. A slightly oversized titanium case using a fine polished bezel, also includes brand's patented, wire loop strap-attachments and brand's personalized winding crown.

Appearance of view, in the time, continues to be dictated by the wants of Italian commandos who, above all, necessary big, potent and correct timepieces.

Today, behind 1.9 mm thick, anti-reflective sapphire crystal, there's a stylish black dial with two luminous Arabic numerals and hour markers. At three o'clock position are positioned minute and knot counter, wile 1/8th second sub-dial is positioned at 9 o'clock. Chronograph and split-seconds hands are in the dial's centre.

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