OFFICINE PANERAI UNVEILS NEW Marketing Marketing campaign

Officine Panerai recently introduced a new marketing marketing campaign that depicts the Panerai view as the rolex watch replica absolute star from the ad: an iconic luxury sports activities view with a distinctive layout, history and authenticity.

The brand new campaign, conceived with the Hi! Comunicazione agency in Milan and featuring images by Raffaello Benedetti Bro, sees Panerai watches play the major part in what is a forceful advertising message in its understated, stylish simplicity, a communication expressed via distinct themes and subjects, providing a comprehensive look at in the brand's basic values.

In its launching stage, the campaign has two themes. The first may be the historical past of Officine Panerai, its hyperlinks with Florence in the 2nd 50 % from the nineteenth century - where the brand name originated - and its role as provider towards the replica cartier pasha mens Italian Navy. The background of Panerai emerges within the campaign within a mythical dimension, such as the army functions in the Navy raiding units that, in the '30s and '40s, carried out legendary feats wearing Panerai watches on their wrists. The sea provides the primary environment, with all of the visual components expressing a concept of power, soundness and heroism.

The opposite concept is the best fusion amongst style and technologies embodied by Panerai watches. The component of style emerges thanks to emblematic photos of Panerai watches. The sophisticated mechanisms of the movements created by Cartier Santos Watches Officine Panerai in its factory in Neuchatel seem inside the background, as though to conjure up the watches' interior soul, extraordinarily critical nevertheless concealed from view.

Each themes are interpreted with diverse innovative ideas, subject to and expressed through an array of distinct watch designs. Exactly the same themes will be more created as time passes, so as to steadily discover the marketing strengths in the brand, particularly its Florentine origins, its associations with science and with the world of traditional yachting.

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